LUCAS . ARAÚJO
creative . content strategist . team lead . copywriter
I was born in the 90’s and grew up on a lot of anime, Nintendo 64, and MTV.
My residence is in São Paulo, but I travel whenever I can and come back whenever my cats need me.
I have worked in creative fields for over a decade, and few things are more satisfying than allowing my creativity to guide my work.
I have led teams of motion designers, editors, illustrators, and other creatives for various purposes, including marketing campaigns and gameplay content.
In my experience, effective human management requires patience, good communication, and practicality.
My residence is in São Paulo, but I travel whenever I can and come back whenever my cats need me.
I have worked in creative fields for over a decade, and few things are more satisfying than allowing my creativity to guide my work.
I have led teams of motion designers, editors, illustrators, and other creatives for various purposes, including marketing campaigns and gameplay content.
In my experience, effective human management requires patience, good communication, and practicality.
Works
What I Do?
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estratégia de conteúdo
Mapeamento de canais, marcas e plataformas para elaboração de estratégias on e off. -
paid ads
Estratégia de marketing digital com elaboração conceitual e visual de forma técnica para todos os formatos e redes. -
supervisão de vfx
Pós-produção, supervisão de equipe e entrega final de conteúdos com tratamento de cor, composição e 3D. -
gerenciamento de canais
Cronograma fixo e flexível de publicação, entregáveis para ativação de campanha, CM e monitoramento. -
criação e copywriting
Construção e roteiro, tratamento, estratégias criativas e copies completos na linguagem da marca. -
mídias sociais always-on
Fluxo, organização e entrega de assets diários, seja vídeo ou post, conectando criativos com parceiros operacionais.