Showreel 2026
Lucas Araújo
Creative Lead & Content StrategyManager Social MarketingVFXEntertainment Campaigns
Turning briefs and ideas into high-level real achievements.
Selected Works
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Netflix
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Cartoon Network
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VFX and Animation
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POS | Point of Sale
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// INSIDE
// PROJECT
// CAPABILITIES
What I do
00:00:00:00
VFX Creative Lead
Lead VFX and animation projects from pitch to final delivery, aligning creative direction, teams, workflows and quality control.
00:00:02:15
VFX Pitches & Treatments
Create visual treatments, pitch decks and storytelling proposals for VFX, animation and post-production projects.
00:00:05:03
AI Creative Development
Use AI tools to develop visual references, concept art, prompts and production-ready creative solutions.
00:00:07:20
Screenwriting
Write scripts for advertising, branded content, entertainment and film, from concept development to final structure.
00:00:10:08
Creative & Copywriting
Develop campaign ideas, brand messaging, titles, thumbnails and copy aligned with each project's tone of voice.
00:00:12:19
Content Strategy
Develop content strategies that connect brand goals, audience behavior, platforms and campaign narratives.
00:00:15:11
Channel Management
Manage publishing calendars, content pipelines, approvals and platform-specific communication strategies.
00:00:17:24
Social Media & Always-On
Plan and coordinate daily social content, recurring formats and always-on deliveries across multiple platforms.
00:00:20:06
Paid Ads
Create and adapt digital assets for paid media, balancing performance goals, platform formats and visual impact.
// ABOUT
Creative Lead and Content Strategy Manager with extensive experience leading multidisciplinary teams across entertainment, social marketing, VFX, animation, and brand campaigns. I have developed high-volume always-on operations, editorial strategies, paid social campaigns, and post-production workflows for brands such as Netflix, Cartoon Network, Warner, Toyota, Opel, and others.
NETFLIXCARTOON NETWORKWARNERTOYOTAOPELLISTERINEPARIS FILMESMERCEDES-BENZMAGAZINE LUIZAEMBRAERJOHNSON & JOHNSONKARSTENALLIANZCOLGATEPROCTER & GAMBLE
NETFLIXCARTOON NETWORKWARNERTOYOTAOPELLISTERINEPARIS FILMESMERCEDES-BENZMAGAZINE LUIZAEMBRAERJOHNSON & JOHNSONKARSTENALLIANZCOLGATEPROCTER & GAMBLE