Netflix YouTube ID

As Creative Director and one of the team leaders of Netflix Brazil’s YouTube channel, I was responsible for overseeing and coordinating the development of the channel’s overall visual identity. My work included the design and production of key elements such as thumbnails, headers, and YTCM posts, as well as the construction of a best practices guide for YouTube posts. This guide covered everything from using tags and writing copies to defining formats and ideal caption and subtitles styles.

I also led the process of rebranding the channel’s thumbnails based on detailed research and best practices to maximize engagement. The strategy included the use of well-defined faces, short, prominent copy, and a different color palette for each category of content. The result was the creation of a unique and consistent visual style that effectively connects with Netflix Brazil’s target audience.